I've spent most of my life inside performance systems—first as an athlete, then as a coach, and now as a technologist.
Growing up, I played a wide range of individual and team sports, which gave me an early appreciation for both personal responsibility and collective dynamics. That curiosity led me to formal study, completing a Bachelor of Exercise and Sport Science, followed by a Master's degree in High Performance Sport. I went on to spend years coaching people both in person and online, working across different goals, constraints, and levels of commitment.
Over time, my interests expanded beyond training alone. I transitioned into the tech industry while maintaining a deep engagement with health, fitness, and performance. That shift proved invaluable. For the first time, I was experiencing the same pressures as many high-performing professionals: cognitive load, long workdays, competing priorities, and the challenge of sustaining health without structuring life around the gym.
Today, my training reflects that broader perspective. Alongside strength work, I practise Muay Thai and Brazilian Jiu-Jitsu, not just to build physical capacity, but to experience life more fully—coordination, resilience, skill acquisition, and controlled adversity. Getting bigger and stronger still matters, but it's no longer the sole objective.
Stepping outside the fitness industry gave me something most coaches never acquire: distance. That distance exposed common biases and blind spots—oversimplification, dogma, and advice that works well on paper but poorly in real life. It also sharpened my ability to think in systems: how physiology, behaviour, environment, incentives, and time all interact.
Zoos exists at the intersection of those experiences. It's where performance science meets real-world constraints—designed for people who want to be strong, capable, and healthy without making fitness their full-time job.